Byrheway agency: Instacreagram

URL: http://www.djprosolution.com/instacreagram/app.html

A freelance creative team creates a fake iPhone app to sell themselves: Instacreagram. It's the fusion between "Madmen" and "Instagram" to attract advertising agencies to engage.

Advertising Agency: Byrheway,
Creative Director / Art Director / Illustrator: Alain Caviggia
Copywriter: Stephane Lefevbre
Photographer: Marc Champagne
Published: October 2012