Burger King: Singing in the shower
Check out the site: http://www.burgerking.co.uk/showercam
The British ad campaign includes a Web site targeted toward men 18 and older that features a daily video billed as “the world’s first guilt-free shower-cam.” Just click play to watch a tone-deaf girl in a bikini “shake her bits to the hits.” Each day, viewers can also vote on what song the little lassie will sing tomorrow and what bikini she will don (I voted for “You’re So Vain” and the saucy lil’ number with the fried eggs on the top).
5 Comments
Burger King is really trying to milk the success they've had with previous interactive campaigns, but it's not working for me anymore.
Subservient Chicken was quirky and interesting, but this stuff is a little too contrived and stale.
And that creepy "King" character from the US TV commercials: WTF?
interesting way to engage the audience but wht's the outcome ultimately... in terms of sale and revertal
Serving two basic instincts. Feed me while you f... me.
Just ignoring this one.
he he ..
Chaminda Rathnayake
sad entertainment for the heck of it. bullshit.