Burger King: Singing in the shower

Check out the site: http://www.burgerking.co.uk/showercam

The British ad campaign includes a Web site targeted toward men 18 and older that features a daily video billed as “the world’s first guilt-free shower-cam.” Just click play to watch a tone-deaf girl in a bikini “shake her bits to the hits.” Each day, viewers can also vote on what song the little lassie will sing tomorrow and what bikini she will don (I voted for “You’re So Vain” and the saucy lil’ number with the fried eggs on the top).

December 2009


AmOgodzzz's picture
826 pencils

Burger King is really trying to milk the success they've had with previous interactive campaigns, but it's not working for me anymore.
Subservient Chicken was quirky and interesting, but this stuff is a little too contrived and stale.
And that creepy "King" character from the US TV commercials: WTF?

bobby666's picture
1460 pencils

interesting way to engage the audience but wht's the outcome ultimately... in terms of sale and revertal

satrianee's picture
3748 pencils

Serving two basic instincts. Feed me while you f... me.

Just ignoring this one.

chamindarathnayake's picture
377 pencils

he he ..

Chaminda Rathnayake

Kunz's picture
148 pencils

sad entertainment for the heck of it. bullshit.

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