Brush and Co.: Piano
'Highlights in Perfect Harmony' is a playful interactive banner that illustrates Brush and Co.'s personalized hair color service. This theme is visualized with music: highlighted hair taking the form of piano keys. When the user interacts with the banner, they have the freedom to play the instrument – creating their own perfect harmony. The result? Elegantly uncomplicated, engaging & FUN online engagement that reflects Brush and Co, pure & simple.
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Melanie Clancy
Flash developer: Sarabjeet Singh
Published: February 2010
14 Comments
A pleasing and stylish interactive banner that's easy on the ears, and makes few demands on the intellect.
Great!
That's me!
http://blog.tapuz.co.il/wranger
really nice idea
I'm giving it 6 stars only because it doesn't make much sense. Beautiful Hair = beautiful music? Too cheesy. Also, not a big fan of the copy: beautiful hair in your own home. Can my hair be beautiful outside home?
Very nice banner, however, a warning screen appears "Reported Attack Page" on Firefox and Safari when trying to click the link to the main site !!
http://www.ezzeddin.net/P/PrintAds.html
I get the same screen.. lol Well, I guess I won't be booking an appointment.. haha
Like the idea, but not everything about it. :)
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"Nihil sub sole novum"
My first comment on this site =)
I wish I had something better than "I don't get it" to say. I'll get beautiful hair at home by playing the piano? Or you'll play with my hair like a piano... I don't really like people playing with my hair to be honest.
The only way to get me to try a new stylist is to show me a real hair style.
Also on a side note I dislike flash or interactive ads, and ads with sound. They all need to die a horrible death.
My first comment on this site =)
I wish I had something better than "I don't get it" to say. I'll get beautiful hair at home by playing the piano? Or you'll play with my hair like a piano... I don't really like people playing with my hair to be honest.
The only way to get me to try a new stylist is to show me a real hair style.
Also on a side note I dislike flash or interactive ads, and ads with sound. They all need to die a horrible death.
PS. Sorry for the double post. I didn't log in at first... forgive me I'm a newb.
I don't agree with you. You can only get perfect compliments from someone if you have perfect beautiful hair. The piano strings are really good metaphor to connect with hair . If your piano has good accord to play, you can get good sound like compliments.
Your analyse looks too cheesy. You can buy a piano if you have a perfect hair, try to look at ebay.
that's pretty good~
cool..gud idea
R.D.Somani
nice idea fantastic
too good. i like the idea behind this and also the end user experience is really great...