British Heart Foundation: The Hope Tank
URL: http://hopetank.bhf.org.uk
Advertising Agency: glue Isobar, UK
Creatives: James Leigh, Darren Giles
Art Directors: Ian Byrne, Jakob Nylund
Producers: Steph Chybowski, Pär Hultgren, Linda Brockman
Account Manager: Tom Sneddon
Planner: Will Hodge
Innovation Director: Andy Kinsella
Media agency: PHD
3 comments
i like!
http://www.mandarinoadv.com
The concept and the visual world feel very fresh approaching such a serious problem.
I'm still astonished A) by the fact that zebra fishes can hear when something isn't quite
right with their heart and B) how on earth someone found that out!!
The talking fish is good fun to watch. Thumbs up!
Needs to strengthen sense of urgency