Breast Cancer Awareness: We're Stronger Together

An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here:

Advertising Agency: Raison D'Être, New York, USA

October 2013


kleenex's picture
39036 pencils

not a bad video.

Mongoose's picture
4963 pencils

good string.

Make the logo Bigger and the black, Darker!

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