Break Through the Facebook Album’s Bars
Please help hundreds of dogs that were forgotten inside of Facebook albums to find a loving home in the real world.
Hundreds of pictures of dogs are shared daily on social networks; these pictures describe the difficult stories of the photographed dogs along with a plea for an urgent adoption. Some dogs are lucky enough to receive the embrace of a warm family thanks to the exposure, but what happens to the dogs who don’t get adopted? Those are easily forgotten by the surfers. Their pictures “collect dust” in the Facebook albums as a painful testimonial to the fact that these dogs might remain in the dog pound for years or might even be put to sleep.
The Facebook page "Forgotten in Cages" gives stage to dogs that spent two years or more in the dog pound. The page presents the dogs’ only wish - to be a member of a warm family.
We decided to raise awareness to the page and help the dogs find a forever home. We came to the realization that the Facebook album grid resembles the cage where the dogs spend their lives in. We utilized the grid and created an image of a dog locked in a cage in order to give the surfers the look and feel of the physical cages the dogs spend years of their lives in.
Advertising Agency: Ecaliptoos, Israel
Associate Chief Executive Officerss: Maor Chen, Elad Stefansky
Creative Director: Maayan Dar
Art Director: Gali Avidan
Copywriter: Lidor Levi
Studio: Helena Roizin