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Classicals behind the classics

Agency: 
Published/Aired: 
May 2013
Description: 

Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse

Comments (5)

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Highest Rated

jackw's picture
jackw
Activity Score 42

Nice one.

Siderola's picture
Siderola
Activity Score 711

Great.

Spanky's picture
Spanky
Activity Score 4899

Orchestras have been doing this for a very long time.

duffzin's picture
duffzin
Activity Score 39

fucking lion!

kleenex's picture
kleenex
Activity Score 44045

They nailed it.

jackw's picture
jackw
Activity Score 42

Nice one.

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