Classicals behind the classics

May 2013

Classicals Behind The Classics


Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Digital advertisment created by Artplan, Brazil for Brazilian Symphony Orchestra, within the category: Recreation, Leisure.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse

Comments (5)

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Highest Rated

jackw's picture
Activity Score 42

Nice one.

Siderola's picture
Activity Score 711


Spanky's picture
Activity Score 4899

Orchestras have been doing this for a very long time.

duffzin's picture
Activity Score 39

fucking lion!

kleenex's picture
Activity Score 47559

They nailed it.

jackw's picture
Activity Score 42

Nice one.