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Bouygues Telecom: Flashback Book Facebook App

Bouygues Télécom asked us at DDB Paris to come up with an idea to launch their facebook platform. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriters / Art Directors: Siavosh Zabeti, Alexander Kalchev
Account Supervisor: Marie-Laure Dangeon, Antoine Gilbert
Strategic Planner: Fabien Leroux
Development: Perfect Fools

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29 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Reminds me of 'A life on Facebook':
http://vimeo.com/16790789

It's a nice idea but I don't really see how it'll lead to sales or anything like that.

Dot's picture
Dot
90 pencils

sorry, that's just a stupid remark. great campaigns such as 'Gatorade Replay' and 'whopper sacrifice' aren't pushing sales so it's bad advertising?

think again.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture
Guest

stupid is the one using his brains at the service of companies such as bouygues (company that built bunkers in irak for hussein in the 90's)! prostituting intelligence at the advantage of some investors is pure nonsense, so watch your tongue you poor victim of the system!

New Nice and Fun's picture
New Nice and Fun
377 pencils

@Jack : It is much more a reputation thing that Bouygues is trying to build.

They are the 3rd telecom operator and always seen as the "small and inovative one". That's why I really like their siganture "bringing communications to life".

thedesignaddict's picture
thedesignaddict
5329 pencils

Great idea. It's all about adding (and preserving) to the users experience + content.

DBB's picture
DBB
1211 pencils

Nice

Guest's picture
Guest

What a waste of paper!

morse's picture
morse
14994 pencils

Very nice idea. Wish I could do it for myself. Oh wait, I don't use Facebook.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

talkingisfree's picture
talkingisfree
2565 pencils

LOVE IT

LeeHarvey's picture
LeeHarvey
3045 pencils

Kinda like it.

Guest's picture
Guest

How Much trees for a life book ?

Then How much for 200+ Millions lives ?

Keep it as a concept... or as a virtual book !

CuriousPencil's picture
CuriousPencil
4227 pencils

I think it's something that Facebook would be very interested in; wonder how much approval was sought/needed to use their design template. They've no claim on uploaded content, but I suspect they wouldn't be too keen on a 3rd party co-opting their IP for gain. That said, it's a fine thing, and especially as a gift to those parents who don't use FB and wonder what all the fuss about these funfangled computers are.

Guest's picture
Guest

I agree with the waste of paper remark. If you feel like facebook is such a memorable event that needs to be printed out in hardcopy as a reminder of the past you are a sad, lonely person.

Carlos Aledo's picture
Carlos Aledo
63 pencils

Totally agree with you

Guest's picture
Guest

Preserving what was never meant to be preserved seems like a useless idea to me. And indeed a waste of paper.

Guest's picture
Guest

You're missing the point. BRINGING COMMUNICATIONS TO LIFE. It's conceptual. They're not going to print 500 million books.

Imagine how much energy we'd save if half a billion people weren't on Facebook an hour or more per day. What? My point isn't relevant? Neither is yours. Why make any ads at all? We're hurting the trees. Right?

Get a clue.

CuriousPencil's picture
CuriousPencil
4227 pencils

"Bringing communications to life" is as close to conceptual as my great-grandmothers shoes are to its ancestors' udders.

There's a way to defend your work. And you're way away from it, if you don't mind me saying.

www.labotomtometnana.com's picture
www.labotomtome...
29 pencils

Funny way to change the rules.

Labo Tomtom & Nana

www.labotomtometnana.com

Guest's picture
Guest

What a great project! I get inspired to do crafts at www.pheon.org. Its a Facebook app game where you climb levels as you do crafts! All of you would be great at it! Complete real-life #DIY missions to climb levels! Do it all from your Facebook profile! See what people are saying about Pheon at http://tinyurl.com/2bmpzla, or http://tinyurl.com/25ntsf7. #diy #transmedia #craft #handmade #makers #fbapp

Guest's picture
Guest

An app like that already exists, it's called an EgoBook : http://apps.facebook.com/my-egobook/
Everyone can get one, not just the 1000 firsts ;)

Guest's picture
Guest

I thought there was but could not find it! thanks for the link! Done already? doesn't deserve a good mark. Deserves point for good research.

Guest's picture
Guest

The return on the investment for buying Facebook fans from www.socialkik.com has been unbelievable! I purchased 5000 Facebook fans and started seeing tons of visitors coming from facebook to my site and some of them turned out to be regular customers. The fans that Socialkik delivered were 100% real and they're quite active on our page wall. They're real because they don't join the page unless they check and like the page after receiving the suggestion from Socialkik.com.

Guest's picture
Guest

what about the youtube vids?

Guest's picture
Guest

It like this campaign for Speedy Argentina the movistar´s internet bandwidth service.
http://www.youtube.com/watch?v=slJ-OvAFHJA

Anyway is a great idea, congratulations

clayology com's picture
clayology com
235 pencils

Only people who are emotional shall understand this one! like me...:'(...Super Like! Nice Strategy!

Ads u create needs Attention!! http://www.claycardstudio.com

Guest's picture
Guest

aoooooooooooooooo may gad

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

steven1edword's picture
steven1edword
3 pencils

I think this is really one best and really essential as well as effective information shared with us , it will helps millions of users to know more about online shopping books.Thanks for the information.

http://www.ergode.com

dew's picture
dew
25 pencils

In my case, I don't know how thick the book will be, I update FB every hour :))

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