BOSS Bottled, Night: It’s Always Nightfall Somewhere
BOSS launches a new web site connecting international urbanites with local nighttime traditions around the world, for the launch of the new fragrance for men, ‘BOSS Bottled. Night.’ The cities featured on the site change according to where it’s dusk, with content related to each city, like streams of weather info from Yahoo, mood sentiment from Twitter and stats on lifestyle researched specifically for BOSS.
Advertising Agency: Blast Radius, Amsterdam and b-reel, Stockholm, The Netherlands
Published: August 2010