BooneOakley.com: Website on YouTube
It's best if you watch it directly on YouTube:
Platform: Linked videos on YouTube.
BooneOakley believes it is the first ad agency to put its website on YouTube.
Contextual theme: Story of Billy, the disastrously failed marketing director.
David Oakley: “We needed a new way to tell our story, and today the best forum for a story is YouTube, where we can use narration and really crappy animation. As an embeddable video, the new BooneOakley website presents our work in a unique, and also more easily accessible, way. And it can live anywhere that supports YouTube videos, including blogs, other websites, and many cell phones.”
Creative Directors: David Oakley, John Boone
Art Directors: Ryan Holland
CW/Illust/VO: Jim Robbins
Producer: Craig Jelniker
Interactive Dir.: Bill Allen
Music: RoyaltyFreeMusic.com, Orange Music, Unleaded Music
Released: June 2009