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BooneOakley.com: Website on YouTube

It's best if you watch it directly on YouTube:
http://www.youtube.com/watch?v=Elo7WeIydh8

Platform: Linked videos on YouTube.
BooneOakley believes it is the first ad agency to put its website on YouTube.

Contextual theme: Story of Billy, the disastrously failed marketing director.

David Oakley: “We needed a new way to tell our story, and today the best forum for a story is YouTube, where we can use narration and really crappy animation. As an embeddable video, the new BooneOakley website presents our work in a unique, and also more easily accessible, way. And it can live anywhere that supports YouTube videos, including blogs, other websites, and many cell phones.”

Creative Directors: David Oakley, John Boone
Art Directors: Ryan Holland
CW/Illust/VO: Jim Robbins
Producer: Craig Jelniker
Interactive Dir.: Bill Allen
Music: RoyaltyFreeMusic.com, Orange Music, Unleaded Music
Released: June 2009

25 comments

Guest's picture
Guest

f*cking great :)

Guest's picture
Guest

awesome!!!

sirvan's picture
sirvan
29870 pencils

No. Borrowed interest and gimmickery.

It's not a bad VEHICLE for communicating –a clickable Youtube vid– and the content's not bad... but to have that be your entire website is short-sited and pretentious.

And yes, it IS their whole website.

Too bad, because they usually do some pretty good work.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

It's not just one video. It's a whole bunch of videos interlinked.

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

Yeah... I gave it quite a bit of time. It's well written, and it's a nifty example of what you CAN do w/ YouTube. But it's still a gimmick.

;)

+++

"I love some things, and don't love some other things."

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

I respect your opinion, but I'm going to have to disagree. If this makes any point at all, it's that they understand how the next generation of web communication is taking place, its not making a viral , print, and television spots to direct people to your site. It's using the web 2.0 sites that people are familiar using and navigating; then developing, hosting, and promoting your content there. No un heard of plug-ins to download,and no crazy loading durations. I'm pretty sure modernista! did something like this with web 2.0 sites.I'd put them in the same category of forward thinkers.

Great Stuff....

diegtf's picture
diegtf
34 pencils

nice

everartz's picture
everartz
7611 pencils

yeah whatever!!!!

| Everartz |

Guest's picture
Guest

Jealous much?

Guest's picture
Guest

amazing!!!!!!! you really know how to do it

Guest's picture
Guest

I love this.

Guest's picture
Guest

It's taking so long to load that I am bored and am not going to watch it.

Guest's picture
Guest

get broadband :P

Guest's picture
Guest

Started playing right away when I clicked on it. Took a minute to load the whole way, but at least I had somethin to watch instead of a boring loading screen. All and all, I spent way more time poking around this site than I can remember ever doing on a company's site. Nice work.

Guest's picture
Guest

Funny but it's s too long

Guest's picture
Guest

Very nice agency intro. Clearly marks their claim to be different, though the pokes at the 'big 4' were a bit lame.

'The Ones' is clearly a cheap rip off of The Simpsons 'Stonecutters' "We do" song as well. But they are not the first or last to rip off The Simpsons. http://www.youtube.com/watch?v=NBav72i7I3s&feature=related

Prof's picture
Prof
1453 pencils

really smart

Quite really.

Guest's picture
Guest

yeah...i think the simpsons rip is on purpose. i'm not in advertising and don't particularly care for agencies, but i love this site.

Guest's picture
Guest

Saw this on Twitter a few days ago. It's getting insanely high marks there, but I have to admit, web people and non-ad people seem to love this. Well done, Boone Oakley. Wish we were as digitally relevant as you now are.

LucasPS's picture
LucasPS
523 pencils

GReat!!!!

Love the music :D

Guest's picture
Guest

Congratulations on having no fear of you own sense of humor.

Advertising Pawn's picture
Advertising Pawn
419 pencils

This is just purely brilliant. Extremely clever demonstration of their understanding of how to leverage new media. Just fantastic.

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

bompa's picture
bompa
318 pencils

Just great. Brilliant work.

Guest's picture
Guest

cool

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

This just goes to show you where they are on their understanding of the interwebs. Modernista! 's web site is smart like this too...not as funny, but pretty smart.

Awesome work guys, you deserve your moment.

Just checked thefwa.com and they made it to site of the day, most likely make it to SOTM.

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