BMW: Unscripted, Murray

Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it’s what feels right to you. Underneath each story runs a fundamental human truth—that when you love something this much—it’s stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand.

Advertising Agency: GSD&M Idea City, USA
Chief Creative Officer: Mike Wilson
Group Creative Directors: Jay Russell
Creative Directors: Robert Lin, Jeff Maki, Bill Marceau
Art Director: Bill Marceau
Executive Producer: Jeff Johnson
Producer: Aaron Kovan
Account Service: Coley Platt, Tiffany Dixon, Leah
Directors: Mark Bashore, Matt Mulder
Editors: Mark Bashore, Shawn Fedorchuk
Music: Matt Hutchinson
Producer: Sarah Shipley
Line Producer: Dawn Rose
Director of Photography: Trevor Fife

November 2010


Sdb's picture
1362 pencils


LeeHarvey's picture
3045 pencils

I absolutely agree, Sdb, lovely car, lovely film. I'm beginning to like this campaign more and more.

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