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The World's Longest Banner

Agency: 
Published/Aired: 
February 2011
Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Brian Murray
Art Directors: Raul Garcia, Marcella Coad
Interactive Designer: John Filleti
Associate Creative Director: Cory Eisentraut
Account team: Daryn Sutherland, Katie Lynn, Devon Enright
Development: Jonathon Lee
Media: Media Experts / Karel Wegert

Comments (9)

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Highest Rated

communicatieteam's picture
communicatieteam
Activity Score 18

I love the infograhic, ;)

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Does the arrogance of your ad (including compulsory emetic Tolstoy reference) depend on screen resolution? I'm guessing this whole misfire was a result of someone saying 'long copy ads really work' and the bored/hungover brown-noser replying 'long copy huh? Here's an idea...'

Here's an idea... get your heads out of your arse. Nobody cares how long your ego is.

writersblog's picture
writersblog
Activity Score 553

Bit harsh, but making a long banner for the sake of a long banner is indeed just objectless.
On the other hand, if it was advertising the first amphibious BMW 30M water resistant car.
And we could read a Jacques Cousteau deep sea report on the way down, then it would've made total sense, right?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Good question: does that 'great idea' just need the right client/situation/context/opportunity/ball-size/Large Shoutiness/product in order for its success to shine through, or is it just a shit idea?

Let's hope the creative team on this one come down and have a chat to share their experience.

kleenex's picture
kleenex
Activity Score 44844

Great idea, BUTTTTTTTTTTTT the whole ad sucked.

EGMONT's picture
EGMONT
Activity Score 124

Yes, cool when you read it, but it actually sucks.

Taylormade's picture
Taylormade
Activity Score 408

World's Longest Banner meet the World's Smallest Critics.

boom's picture
boom
Activity Score 157

Copy is very funny. Yeah, the angry critics, not so much. Does anyone know how it's actually doing from an engagement metric? It's different, I'll give you that much.

masei's picture
masei
Activity Score 4

I've read the first paragraph, an then give up. And didnt click. And dont remember the brand. So...

communicatieteam's picture
communicatieteam
Activity Score 18

I love the infograhic, ;)

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