Ads of the World

Ads of the World™ an All Creative World site

BMW: The World's Longest Banner

BMW: The World's Longest Banner
Your rating: None Average: 8.1 (70 votes)

Experience the banner: http://campaignpage.ca/worldslongestbanner/longestbanner/index.html

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Brian Murray
Art Directors: Raul Garcia, Marcella Coad
Interactive Designer: John Filleti
Associate Creative Director: Cory Eisentraut
Account team: Daryn Sutherland, Katie Lynn, Devon Enright
Development: Jonathon Lee
Media: Media Experts / Karel Wegert

10 Comments

CuriousPencil's picture 4273 pencils
CuriousPencil | Sat, 2011-02-05 13:54
1

Does the arrogance of your ad (including compulsory emetic Tolstoy reference) depend on screen resolution? I'm guessing this whole misfire was a result of someone saying 'long copy ads really work' and the bored/hungover brown-noser replying 'long copy huh? Here's an idea...'

Here's an idea... get your heads out of your arse. Nobody cares how long your ego is.

writersblog's picture 572 pencils
writersblog | Sat, 2011-02-05 15:00

Bit harsh, but making a long banner for the sake of a long banner is indeed just objectless.
On the other hand, if it was advertising the first amphibious BMW 30M water resistant car.
And we could read a Jacques Cousteau deep sea report on the way down, then it would've made total sense, right?

CuriousPencil's picture 4273 pencils
CuriousPencil | Sat, 2011-02-05 18:28

Good question: does that 'great idea' just need the right client/situation/context/opportunity/ball-size/Large Shoutiness/product in order for its success to shine through, or is it just a shit idea?

Let's hope the creative team on this one come down and have a chat to share their experience.

kleenex's picture 8394 pencils
kleenex | Sat, 2011-02-05 17:51

Great idea, BUTTTTTTTTTTTT the whole ad sucked.

EGMONT's picture 101 pencils
EGMONT | Sun, 2011-02-06 06:14
1

Yes, cool when you read it, but it actually sucks.

Taylormade's picture 421 pencils
Taylormade | Sun, 2011-02-06 12:21

World's Longest Banner meet the World's Smallest Critics.

boom's picture 58 pencils
boom | Sun, 2011-02-06 15:35
9

Copy is very funny. Yeah, the angry critics, not so much. Does anyone know how it's actually doing from an engagement metric? It's different, I'll give you that much.

masei's picture 4 pencils
masei | Mon, 2011-02-07 07:19

I've read the first paragraph, an then give up. And didnt click. And dont remember the brand. So...

angle45media's picture 106 pencils
angle45media | Tue, 2011-02-08 12:47
2

Not effective and overall, pretty boring.

communicatieteam's picture 16 pencils
communicatieteam | Wed, 2011-06-22 06:36
5

I love the infograhic, ;)

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.