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Pursuit across Europe (PACE)

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Published/Aired: 
May 2007
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Check out the advergame: http://www.bmw-pace.com/pace/

BMW starts a race. P.A.C.E, the “Pursuit across Europe” is an exciting mixture of action and adventure, where users can explore new BMW technology like brake energy regeneration or electric power steering. The race takes place between Lisbon and Prague. Highlights are the hightech flash engine and the fascinating look, realized in cooperation with Interone Worldwide Hamburg and Dirk Hoffmann, a known artist from Hamburg.

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