GJP transforms into Blammo

November 2010
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You may remember the ad I posted a couple of weeks ago announcing the closing down of award-winning Toronto advertising agency GJP and their Closing Down Liquidation Fire Sale. The sale took place last week, with $8500 being raised for charity, along with a closing party. Halfway through the closing party an announcement was made – GJP was being reinvented as Blammo Worldwide. The closing party then turned into an opening party. The closing and sale garnered a lot of national and international media attention. GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the closure. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.

Advertising Agency: Blammo, Toronto, Canada
Chief Creative Officer: Andrew Simon
Copywriters: Rich Cooper, Andrew Simon
Producer: Gord Cathmoir
Talent: Alan Gee
Director: Shawn Zeytinoglu
Production Company: Radke Films, Toronto
Executive Producers: Scott Mackenzie, Scott Smith
Producer / Production Manager: Dennis Beier
Editorial Company: Rooster, Toronto
Editor: Jason Grebski

Comments (11)

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phoamcor's picture
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Guest | Sat, 2010-11-27 17:47
This has been done by many agencies before (minus a horrible rename), including another one in Canada which won in Applied Arts Advertising Annual earlier this year


Someone call the whaaaambulance for the little whiner.

The commenters on AOTW must all be intermediates and juniors. It shows.