PRESENTSFashion

Black Sunshine Coffee: Pure black

Check out the site: http://www.pureblacksunshine.com

With no brand name, identity or packaging, we were tasked with introducing a rare type of Caribbean coffee bean into Canada. Using the exclusivity of the beans, as well as the addictive nature of the product itself, we turned what most already consider their #1 vice into a high-end drug: Black Sunshine. Visit the dealer, check out the product and complete the deal. But be careful: patience is limited and those guns are loaded.

Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Art Director: Mike Schonberger
Copywriter: Matt Hubbard
Digital Production Company: lollipop
Interactive Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Project Manager: Laura Richardson
Flash Developer: Dan Purdy
Live Action Director: Frank Hoedl
Editing House: Poster Boy Edit, Toronto
Editor: Mark Paiva
Post Production: Crush
Music/Sound Design: Keen
Published: February 2010

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10 comments

Quinner's picture
Quinner
48 pencils

I liked this. Would have liked a little more interaction with the dealers though. Well done. Nice one.

SAM75's picture
SAM75
218 pencils

Sorry, but what is this? Is this a prison cell? Is that guy a cop looking into cell? So who is in cell? Coffee beans?

PCrowe's picture
PCrowe
12 pencils

It's a screen shot of the website, not a print ad. Check out the site and all your questions would be answered.

xcreativity's picture
xcreativity
2374 pencils

im not a big fan of the visual

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sirvan's picture
sirvan
29870 pencils

coffee = drugs. Ok, got it.

+++

"I love some things, and don't love some other things."

hufflepoff's picture
hufflepoff
430 pencils

no

Appolonia's picture
Appolonia
298 pencils

i like the visual..but ..it's a bit weird that there is no message or logo even.how are people to guess that its a coffee ad. :/

PCrowe's picture
PCrowe
12 pencils

It isn't an ad. It is a screenshot from the website. Drop by pureblacksunshine.com or read the accompanying caption and you will understand.

PCrowe's picture
PCrowe
12 pencils

It isn't an ad. It is a screenshot from the website. Drop by pureblacksunshine.com or read the accompanying caption and you will understand.

Sven Gali's picture
Sven Gali
845 pencils

Right visual wrong product.

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