Black Sunshine Coffee: Pure black
Check out the site: http://www.pureblacksunshine.com
With no brand name, identity or packaging, we were tasked with introducing a rare type of Caribbean coffee bean into Canada. Using the exclusivity of the beans, as well as the addictive nature of the product itself, we turned what most already consider their #1 vice into a high-end drug: Black Sunshine. Visit the dealer, check out the product and complete the deal. But be careful: patience is limited and those guns are loaded.
Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Art Director: Mike Schonberger
Copywriter: Matt Hubbard
Digital Production Company: lollipop
Interactive Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Project Manager: Laura Richardson
Flash Developer: Dan Purdy
Live Action Director: Frank Hoedl
Editing House: Poster Boy Edit, Toronto
Editor: Mark Paiva
Post Production: Crush
Music/Sound Design: Keen
Published: February 2010
10 Comments
I liked this. Would have liked a little more interaction with the dealers though. Well done. Nice one.
Sorry, but what is this? Is this a prison cell? Is that guy a cop looking into cell? So who is in cell? Coffee beans?
It's a screen shot of the website, not a print ad. Check out the site and all your questions would be answered.
im not a big fan of the visual
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Alexandre Brito
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coffee = drugs. Ok, got it.
+++
"I love some things, and don't love some other things."
no
i like the visual..but ..it's a bit weird that there is no message or logo even.how are people to guess that its a coffee ad. :/
It isn't an ad. It is a screenshot from the website. Drop by pureblacksunshine.com or read the accompanying caption and you will understand.
It isn't an ad. It is a screenshot from the website. Drop by pureblacksunshine.com or read the accompanying caption and you will understand.
Right visual wrong product.