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Birra 08: Cats In The Dark

As we all know “at night all cats are grey”. Therefore, the "Cats In The Dark" app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez

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6 comments

morse's picture
morse
15028 pencils

Not really useful, but a good joke. Especially at the bar.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rosko77's picture
rosko77
35 pencils

Nice!

kleenex's picture
kleenex
25436 pencils

hahaha we need that..

talkingisfree's picture
talkingisfree
2565 pencils

Funny

danikosky's picture
danikosky
7 pencils

Very funny app!

voldemor's picture
voldemor
50 pencils

brilliant!

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