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Published/Aired: 
November 2012
Description: 

This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children.

Advertising Agency: OutOfTheBox, Moscow, Russia
Creative Director: Pavel Mordyukov
Art Director: Alla Eliseeva
Copywriter: Liza Shelegova
Agency Production: Anna Kostyaeva
Production Company: Trehmer PRO
Director: Rafael Lopez Saubidet
Digital: INDEE
Music: Arsen Stepanyan
DOP: Vlad Opelyants
Art Director: Ognjen Knezi

Comments (12)

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Highest Rated

halaby87's picture
halaby87
Activity Score 8556

Not nice

Huub's picture
Huub
Activity Score 248

I got thanked for letting the kid die.. gtfo.

mark3r's picture
mark3r
Activity Score 1949

Definitely not a feel good ad, sacrificing children to save adults, hmmm.

kleenex's picture
kleenex
Activity Score 43473

I did not like the ad at all.

glutamin's picture
glutamin
Activity Score 107

It feels wrong. And I assume charity foundations are helping people who has cancer, leukemia or something. Not the people who is getting heart attack on the street. Because they can't. It's an ER thing.

Klara K.'s picture
Klara K.
Activity Score 3343

The message is very good and needed but don't let me choose who I want to let die and then thank me for it. The message should have been executed diffrently or at least with a different ending.

mark3r's picture
mark3r
Activity Score 1949

Bingo.

emiliete's picture
emiliete
Activity Score 646

Thank you for the subtitle of the lettering.

Pete2's picture
Pete2
Activity Score 720

Sorry, fell asleep before it finished...

zhrbrz's picture
zhrbrz
Activity Score 3

Guys, you're damn great. Love you.

lucyset's picture
lucyset
Activity Score 230

Not a great ending...

arthouse's picture
arthouse
Activity Score 41

Heart-breaking dilemma based on a true insight. Very powerful commercial.
The assumption that somebody thanks you for killing the child or the adult is completely wrong.

halaby87's picture
halaby87
Activity Score 8556

Not nice

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