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This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children.

Advertising Agency: OutOfTheBox, Moscow, Russia
Creative Director: Pavel Mordyukov
Art Director: Alla Eliseeva
Copywriter: Liza Shelegova
Agency Production: Anna Kostyaeva
Production Company: Trehmer PRO
Director: Rafael Lopez Saubidet
Digital: INDEE
Music: Arsen Stepanyan
DOP: Vlad Opelyants
1st AD: Ognjen Knezi
Released: November 2012

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Huub's picture
246 pencils

I got thanked for letting the kid die.. gtfo.

mark3r's picture
1940 pencils

Definitely not a feel good ad, sacrificing children to save adults, hmmm.


kleenex's picture
26231 pencils

I did not like the ad at all.

glutamin's picture
107 pencils

It feels wrong. And I assume charity foundations are helping people who has cancer, leukemia or something. Not the people who is getting heart attack on the street. Because they can't. It's an ER thing.

Klara K.'s picture
Klara K.
2695 pencils

The message is very good and needed but don't let me choose who I want to let die and then thank me for it. The message should have been executed diffrently or at least with a different ending.

mark3r's picture
1940 pencils



emiliete's picture
639 pencils

Thank you for the subtitle of the lettering.

Pete2's picture
714 pencils

Sorry, fell asleep before it finished...

zhrbrz's picture
3 pencils

Guys, you're damn great. Love you.

lucyset's picture
238 pencils

Not a great ending...

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