Bic: The Bic Wall

URL: http://thebicwall.com/

For its 60th anniversary Bic launched a virtual wall that allows you to draw, to leave small words, and especially to see the users having fun in real time. All the contributions will be geolocalisée and listed on Map.

Advertising Agency: Hemisphère Droit, Clichy, France
Creative Director: Olivier Rabinel
Copywriter: Benoit Narbonnet
Art Director: Romain Cotto
Additional credits: Big Youth Agency
Published: January 2011

3 comments

timop's picture
timop
26 pencils

Time for BIC to take the Wall to the Streets, and everywhere else consumers are on the go. Only with Social Messaging(TM). Only from PoKos.

rebelscum's picture
rebelscum
2110 pencils

I went to the site

The iPhone app is "Coming soon"

Most of the content asks for "patience" and is "coming soon"

The drawing app doesn't work

Otherwise, neat

Why would you release a site that's barely half finished?

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I have thousands of pencils and $1.50 so I'm off to Starbucks

sintra's picture
sintra
699 pencils

disappointing

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