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The BIC Prank

Agency: 
Published/Aired: 
May 2010
Description: 

You can watch more similar pranks on the official Bic Prank YouTube channel:
http://www.youtube.com/bicprank

Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic.

The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks.

The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal.

THE BIC PRANK - With BIC you sign everything!

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Häussler, Florian Kitzing, Arndt Poguntke
Art Director: Armand Lidtke
Copywriter: Manuel Wenzel
Additional credits: Jin-Woo Bae, Sebastian Flemmig

Comments (14)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

lol

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, goodjob JVM.

Guest's picture
Guest

That is fantastic!!! Seems to be a really good copywriter.

hufflepoff's picture
hufflepoff
Activity Score 430

ahaha! Nice!

TommyO's picture
TommyO
Activity Score 1866

I didn't like it.

paumarques's picture
paumarques
Activity Score 1312

si és real m'agrada, sino, també. jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

jajaja!

Guest's picture
Guest

really bad

Guest's picture
Guest

Cool!!

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

malisimo

Guest's picture
Guest

Geiler Scheiß!

Guest's picture
Guest

Good work JvM!

Guest's picture
Guest

Something similar was done a couple of years ago for Virgin Mobile. The ad line was - Be careful what you sign. It had Wyclef Jean signing an autograph for some trailer park woman and after he signed it, he realised he had married her. The commercial ends with the line and we see Wyclef Jean washing the dishes or doing the laundry for that woman.

velle's picture
velle
Activity Score 1550

LMAO you sneaky buggers! :D
moar, moar... and ill love BIC FOREVER! :)

Temple's picture
Temple
Activity Score 11337

lol

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