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BIC: The BIC Prank

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THE BIC PRANK - With BIC you sign everything!

You can watch more similar pranks on the official Bic Prank YouTube channel:
http://www.youtube.com/bicprank

Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic.

The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks.

The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Häussler, Florian Kitzing, Arndt Poguntke
Art Director: Armand Lidtke
Copywriter: Manuel Wenzel
Additional credits: Jin-Woo Bae, Sebastian Flemmig

14 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2010-05-25 03:57

Hehe, goodjob JVM.

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Tue, 2010-05-25 04:09

That is fantastic!!! Seems to be a really good copywriter.

hufflepoff's picture 434 pencils
hufflepoff | Tue, 2010-05-25 04:33

ahaha! Nice!

TommyO's picture 1878 pencils
TommyO | Tue, 2010-05-25 05:16
2

I didn't like it.

That's me!
http://blog.tapuz.co.il/wranger

paumarques's picture 1324 pencils
paumarques | Tue, 2010-05-25 05:33
7

si és real m'agrada, sino, també. jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest | Tue, 2010-05-25 07:57

jajaja!

Guest's picture
Guest | Wed, 2010-05-26 02:37
1

really bad

Guest's picture
Guest | Wed, 2010-05-26 03:06

Cool!!

gon_enelcamino's picture 837 pencils
gon_enelcamino | Wed, 2010-05-26 18:24
1

malisimo

Guest's picture
Guest | Thu, 2010-05-27 10:28

Geiler Scheiß!

Guest's picture
Guest | Thu, 2010-05-27 11:45

Good work JvM!

Guest's picture
Guest | Tue, 2010-06-01 05:17

Something similar was done a couple of years ago for Virgin Mobile. The ad line was - Be careful what you sign. It had Wyclef Jean signing an autograph for some trailer park woman and after he signed it, he realised he had married her. The commercial ends with the line and we see Wyclef Jean washing the dishes or doing the laundry for that woman.

velle's picture 1560 pencils
velle | Mon, 2010-11-08 02:03

LMAO you sneaky buggers! :D
moar, moar... and ill love BIC FOREVER! :)

Temple's picture 7778 pencils
Temple | Sun, 2011-08-21 06:41

lol

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