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Sobriety Test Mobile App

Agency: 
Published/Aired: 
September 2011
Description: 

We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s!

Links to the App: iPhone, Android
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovic
Art Director: Rade Saptovic
Copywriter: Dubravka Strbac / Vukojevic
Additional credits: Vladimir Vucicevic, Andreja Milkic

Comments (14)

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Highest Rated

satyen4uall's picture
satyen4uall
Activity Score 2

:) cool idea...let's see how long it works & how much the people like it

Dr. Dockta's picture
Dr. Dockta
Activity Score 35

WTF!? I hope no one really uses it for testing driving abilities.

Nuntype's picture
Nuntype
Activity Score 71

Kind of cool idea but I think the approach is way too cavalier for something as serious as drink driving

bate_palmas's picture
bate_palmas
Activity Score 1479

I wish they had used the insight more cleverly!!! Great insight, great use of the logo, very so-so execution.

kleenex's picture
kleenex
Activity Score 43337

not bad, but will the people really use it???

VGreg's picture
VGreg
Activity Score 18

Nice idea!!!
Keep it up

NicoCiego's picture
NicoCiego
Activity Score 1033

oh, nice one becks.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Totally useless app!

If you have to take a test in the first place, you've obviously been drinking and therefore leave the car.

Stupid app.

No stars.

raulbanderas's picture
raulbanderas
Activity Score 357

No one will use it, specially if he is drunk

Glut's picture
Glut
Activity Score 3937

nice approach!

drunk dave's picture
drunk dave
Activity Score 1066

What cars are they driving in Serbia that you need to use a key and not the remote?

aniruddha.chowkidar's picture
aniruddha.chowkidar
Activity Score 15

No drinking and driving, message delivered.

kaytav's picture
kaytav
Activity Score 3

No one will use it, specially if he is drunk

satyen4uall's picture
satyen4uall
Activity Score 2

:) cool idea...let's see how long it works & how much the people like it

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