Beck's: Sobriety Test Mobile App
We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s!
Links to the App: iPhone, Android
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovic
Art Director: Rade Saptovic
Copywriter: Dubravka Strbac / Vukojevic
Additional credits: Vladimir Vucicevic, Andreja Milkic
Published: September 2011
13 Comments
WTF!? I hope no one really uses it for testing driving abilities.
Kind of cool idea but I think the approach is way too cavalier for something as serious as drink driving
I wish they had used the insight more cleverly!!! Great insight, great use of the logo, very so-so execution.
not bad, but will the people really use it???
Nice idea!!!
Keep it up
Link to Android doesn't work. This one should:
https://market.android.com/details?id=air.com.whiterabbitworks.becksDN...
http://jackmancer.com/
http://twitter.com/jackmancer/
oh, nice one becks.
Totally useless app!
If you have to take a test in the first place, you've obviously been drinking and therefore leave the car.
Stupid app.
No stars.
No one will use it, specially if he is drunk
nice approach!
What cars are they driving in Serbia that you need to use a key and not the remote?
No drinking and driving, message delivered.
No one will use it, specially if he is drunk