Beach Park Complex: Slide

To experience this ad, click to open it in full size, then scroll down.

To promote Beach ParkComplex (water park and resort located in Fortaleza- Brazil) and its attractions, PMWEB (CRM and Digital Marketing for Hotels & Resorts) innovated/ thought out of the box. Through Insano (Portuguese for insane), one of the biggest water parks slides, nearly vertical drop, the company created the biggest e-mail marketing piece in the world. The artwork utilizes the rolling bar as a way of showing the user the sensation of going down Insano. That said, E-mail Marketing, one of the most classic ways of handing in ideas, products and services via direct marketing, acquires a new dimension: the interaction one, translating to the virtual world a real experience and impacting users like never before.

Advertising Agency: PMWEB, Porto Alegre, Brazil
Planning: Caroline Miltersteiner, Rodrigo Schaurich, Karine Osorio
Creative Directors: Andre Nique
Art Director: Brenner Cruvinel e Henrique Pochmann
Copywriter: Andre Nique
Published: March 2010

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28 comments

29998 pencils

sirvanTuesday, March 30, 2010 - 22:08

I kinda like it!

+++

"I love some things, and don't love some other things."

402 pencils

R U seriousTuesday, March 30, 2010 - 22:11

" [...] Biggest email marketing piece in the world [...] "??? Pleeaaaseee... What was the previous record?

...by the way, we all should vote for Guinness Book for the title: "The most useless book in the world".

PS: the ad is not bad but these descriptions kill me.

Say my name, say my name...

13639 pencils

atb2005Tuesday, March 30, 2010 - 23:37

I think they said "the longest", not "biggest". And if they said "biggest", I am sure they meant "longest" as in the longest ad. Maybe the explanation wasn't translated well into English. It does seem a little convoluted.

That aside, this is one the very best ads ever created! It really hooks you.

453 pencils

jebusWednesday, March 31, 2010 - 01:44

Nice idea. The translation of 'Have you imagine it LIVE' is a bit wonky but I'm sure it makes sense in Portuguese. The type at the bottom is not quite centred but overall I think the execution is pretty tight.

735 pencils

hadrianapolisWednesday, March 31, 2010 - 02:55

Its great!!!

315 pencils

RamezaniWednesday, March 31, 2010 - 03:07

no it is not.
look here, this was done better for two years by jung von matt

http://awards.jvm.de/alster/iwc/

13639 pencils

atb2005Wednesday, March 31, 2010 - 09:03

Thanks for sharing that link! But these are not quite the same. The IWC one doesn't have this sort of adrenaline pumping feel to to it.

204 pencils

supertav08Wednesday, June 2, 2010 - 11:08

they are different
these you feel like falling
the other you want to discover whats deeper
are the same if you think both are only long banners

3447 pencils

AdaddictedWednesday, March 31, 2010 - 03:23

Both are good.

withalltherespects

315 pencils

RamezaniWednesday, March 31, 2010 - 03:29

of course this one is good too, but nothing new and great, is it?

75 pencils

batsWednesday, March 31, 2010 - 03:45

its damn cool.
Smart!

3148 pencils

HiperionWednesday, March 31, 2010 - 04:07

Simple and fun...
perfect, guys!!!

287 pencils

My_friend_GooWednesday, March 31, 2010 - 05:00

Awesome...

755 pencils

wildboreWednesday, March 31, 2010 - 05:01

ya! cool idea!

1868 pencils

MartijnWednesday, March 31, 2010 - 05:14

I've seen the same for Renault, 2 years ago.

1270 pencils

whatthefudgeWednesday, March 31, 2010 - 07:05

As always, I don't give a f**k if it's been done a zillion times before by someone else for a totally different product/service/whatever. This execution is absolutely spot-on, kudos!

1799 pencils

Marlus LauWednesday, March 31, 2010 - 08:11

Nice!

211 pencils

PccsWednesday, March 31, 2010 - 11:38

Although its quite good, it really looks like the summit on the summit HP hot site.

2384 pencils

xcreativityWednesday, March 31, 2010 - 12:51

great approach!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

32 pencils

_sai_Wednesday, March 31, 2010 - 23:04

big size

253 pencils

pepsiiceMonday, April 5, 2010 - 05:28

like the optics :)

15 pencils

TheUgneWednesday, April 14, 2010 - 06:32

Might be abit lost in translation... but the idea IS amazing!!!!;]

15 pencils

TheUgneWednesday, April 14, 2010 - 06:32

Might be abit lost in translation... but the idea IS amazing!!!!;]

183 pencils

DraperFriday, April 23, 2010 - 06:16

Nice. But Jung von Matt did something similar before. Both are good.

204 pencils

supertav08Wednesday, June 2, 2010 - 11:09

idea is amazing
art could be better

GuestSaturday, June 19, 2010 - 07:44

superb

GuestWednesday, June 23, 2010 - 15:10

tosco!

125 pencils

MagoodSunday, April 17, 2011 - 15:11

Nice!

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