Beach Park Complex: Slide

To experience this ad, click to open it in full size, then scroll down.

To promote Beach ParkComplex (water park and resort located in Fortaleza- Brazil) and its attractions, PMWEB (CRM and Digital Marketing for Hotels & Resorts) innovated/ thought out of the box. Through Insano (Portuguese for insane), one of the biggest water parks slides, nearly vertical drop, the company created the biggest e-mail marketing piece in the world. The artwork utilizes the rolling bar as a way of showing the user the sensation of going down Insano. That said, E-mail Marketing, one of the most classic ways of handing in ideas, products and services via direct marketing, acquires a new dimension: the interaction one, translating to the virtual world a real experience and impacting users like never before.

Advertising Agency: PMWEB, Porto Alegre, Brazil
Planning: Caroline Miltersteiner, Rodrigo Schaurich, Karine Osorio
Creative Directors: Andre Nique
Art Director: Brenner Cruvinel e Henrique Pochmann
Copywriter: Andre Nique
Published: March 2010

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28 comments

sirvan's picture
sirvan
29870 pencils

I kinda like it!

+++

"I love some things, and don't love some other things."

R U serious's picture
R U serious
405 pencils

" [...] Biggest email marketing piece in the world [...] "??? Pleeaaaseee... What was the previous record?

...by the way, we all should vote for Guinness Book for the title: "The most useless book in the world".

PS: the ad is not bad but these descriptions kill me.

Say my name, say my name...

atb2005's picture
atb2005
13567 pencils

I think they said "the longest", not "biggest". And if they said "biggest", I am sure they meant "longest" as in the longest ad. Maybe the explanation wasn't translated well into English. It does seem a little convoluted.

That aside, this is one the very best ads ever created! It really hooks you.

jebus's picture
jebus
474 pencils

Nice idea. The translation of 'Have you imagine it LIVE' is a bit wonky but I'm sure it makes sense in Portuguese. The type at the bottom is not quite centred but overall I think the execution is pretty tight.

hadrianapolis's picture
hadrianapolis
733 pencils

Its great!!!

Ramezani's picture
Ramezani
315 pencils

no it is not.
look here, this was done better for two years by jung von matt

http://awards.jvm.de/alster/iwc/

atb2005's picture
atb2005
13567 pencils

Thanks for sharing that link! But these are not quite the same. The IWC one doesn't have this sort of adrenaline pumping feel to to it.

supertav08's picture
supertav08
204 pencils

they are different
these you feel like falling
the other you want to discover whats deeper
are the same if you think both are only long banners

Adaddicted's picture
Adaddicted
3435 pencils

Both are good.

withalltherespects

Ramezani's picture
Ramezani
315 pencils

of course this one is good too, but nothing new and great, is it?

bats's picture
bats
75 pencils

its damn cool.
Smart!

Hiperion's picture
Hiperion
3138 pencils

Simple and fun...
perfect, guys!!!

My_friend_Goo's picture
My_friend_Goo
289 pencils

Awesome...

wildbore's picture
wildbore
749 pencils

ya! cool idea!

Martijn's picture
Martijn
1900 pencils

I've seen the same for Renault, 2 years ago.

whatthefudge's picture
whatthefudge
1268 pencils

As always, I don't give a f**k if it's been done a zillion times before by someone else for a totally different product/service/whatever. This execution is absolutely spot-on, kudos!

Marlus Lau's picture
Marlus Lau
1807 pencils

Nice!

Pccs's picture
Pccs
211 pencils

Although its quite good, it really looks like the summit on the summit HP hot site.

xcreativity's picture
xcreativity
2374 pencils

great approach!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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_sai_'s picture
_sai_
32 pencils

big size

pepsiice's picture
pepsiice
253 pencils

like the optics :)

TheUgne's picture
TheUgne
15 pencils

Might be abit lost in translation... but the idea IS amazing!!!!;]

TheUgne's picture
TheUgne
15 pencils

Might be abit lost in translation... but the idea IS amazing!!!!;]

Draper's picture
Draper
183 pencils

Nice. But Jung von Matt did something similar before. Both are good.

supertav08's picture
supertav08
204 pencils

idea is amazing
art could be better

Guest's picture
Guest

superb

Guest's picture
Guest

tosco!

Magood's picture
Magood
125 pencils

Nice!

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