BBR Saatchi&Saatchi: Hell Of A Job - A job interview in Diablo 3

Advertising agency in Israel is interviewing programmers inside Diablo 3
BBR Saatchi&Saatchi IL, is recruiting a "god damned" good programmer in a place where you can usually find them nowadays – in the realms of the most popular game ever released, Diablo 3. This is the first time that a job interview is taking place inside the realms of a computer game – a great opportunity not only to make the usually stressful interviewing process more fun, but also to appeal to the target audience, and let them show their skills in a place they feel at home (hell). Yossi Lubaton, the agency's CEO (and a Level 60 Barbarian), will be waiting for worthy candidates who will rise up to the challenge. They will play alongside Lubaton's character in some of the toughest multiplayer missions the game has to offer. During the mission, the candidates will be asked a series of personal and professional questions, and will also be judged by his game skills: fast reaction time, creative thinking and teamwork. He who excels the interview in hell, will score the legendary Warmonger sword, one of the most hard-to-get items in the game, along with tons of gold and will be summoned to an interview with Lubaton in the agency's offices.

Campaign site:

Advertising Agency: BBR Saatchi&Saatchi, Israel
CEO: Yossi Lubaton
VP Creative: Nadav Pressman
Creative Directors: Eran Nir, Eddie Goldenberg
Copywriter: Shachar Aylon
Art Director: Ori Hasson
Digital Art: Asi Epshtain
Programmer: Leonid Angarov
Editor: Alon Shmoelof
VP Production: Dorit Gvili
Production: Avital Benchetrit, Alon Shmoelof
VP Digital: Maayan Tirangel
Digital Studio Manager: Danit Atia Moshe
Announcer: Reuven Miller
Announcer Manager: Sharon Chana


R U serious's picture
R U serious
411 pencils

Oh pleaaazzz...

Say my name, say my name...

morse's picture
16752 pencils

Wow, that's unusual... :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stickynotes's picture
1085 pencils

cool idea. interesting approach!

ItMatters's picture
2169 pencils

Ha ha. that's so cool.

bate_palmas's picture
1479 pencils


kleenex's picture
37437 pencils

I like unconventional ways to hire someone.

Al Woods's picture
Al Woods
19 pencils

Love it!! Obviously got a lot of time on their hands like but still, love it!

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