BBH Barn Program: Sartalics

Have you ever wished there was an easy way for people to decipher when you're being sarcastic in an email or tweet? This year's BBH Barn interns have your answer: Sartalics, a reversed italics that will let people know when you're being sarcastic.

Advertising Agency: BBH NY, USA
Art Director / Copywriter: Nathan Hoang
Directors / Producers: June Kim, Blake Gilmore
Voiceover: Peter Ostella
Additional credits: BBH Barn Advisor Julie Levin
Published: August 2011


sirvan's picture
29870 pencils

Why? Who the hell cares?


"I love some things, and don't love some other things."

atb2005's picture
13567 pencils

I don't see adults doing this whole petition thing. Perhaps teenagers? I am afraid it's going to bomb big time. Cute video presentation though.

kleenex's picture
25488 pencils

This is a crisis of the biggest proportions. We must band together to fix it........

Lazarus's picture
1490 pencils


Lazarus's picture
1490 pencils

Nice attempt at creating something completely useless.

Bob.C's picture
1135 pencils

I believe we have things called emotions for the odd occasions we need that & they don't require reprogramming the world. But nice try ;-)

jeph's picture
156 pencils

Right. Because EVERYTHING should always have a point. (Where's my Sartalics, now?)

C'mon guys. This is fun. This is artsy. This is rebellious. It may not sell a damn thing, but it gives users a sense of reprogramming/rebuilding the world. Hell. Just enjoy it.

kbx911's picture
916 pencils

i am always sarcastic but i write in straight font

You Are What You Expect

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