Consumerism is a bit out of control these days. Kids would much rather spend time with their friends and parents and a Bawx, than the latest technology. Ok, that is a complete lie, but maybe if they did have a Bawx they would spend more time with people, and a bit less time with pixels.
In a charity fundraising effort, independent advertising agencies Barton F. Graf 9000 and TDA_Boulder partnered to form online, non-profit business Bawx. Bawx’s sole product is a big, plain, heavy-duty, 2-foot cubed, 100% recycled—empty—cardboard box. It is partly a toy (the website claims it can be a kid’s submarine, foreign planet, robot, recording studio, mansion), and it is partly a bit of anti-consumerism/high-tech-gadgetry propaganda. Batteries are not required. Imagination is. All costs will be born by the two founding agencies. All proceeds, 100%, will go to children’s charities Blue Sky Bridge, Boulder, (focused on child abuse) and the Charley Davidson Leukemia Fund, Boston.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More