Axe: Xmaskisser Facebook App

BBH Asia Pacific have created the AXE Xmaskisser App, a simple FB app that allows guys to upload their photo under the mistletoe and send out a virtual kiss to their favourite girls. These girls are then invited to make his Christmas by uploading their photo and return the kiss.

Advertising Agency: BBH, Asia Pacific, Singapore
Executive Creative Director: Steve Elrick
Creative Director: Pete Callaghan
Copywriters: Dave Thackray, Rob Kleman
Art Director: Hoon Pin Kek
Producer: Amy Wong
Account Management: Rachel Kornafel
Production Company: Avantworks

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10 comments

RonVerse's picture
RonVerse
207 pencils

that's cool. I like the use of social media, plus those 2 S's touching each other was clever.

Hadrons's picture
Hadrons
5743 pencils

agree with the above.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture
vote4pedro
4601 pencils

It's not particularly smart, funny or entertaining in any way. Just more background noise in my opinion.

Spanky's picture
Spanky
4898 pencils

This sucks.

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah... as an interactive app, this is a tad dull.

Will Think for Salary

jackblack's picture
jackblack
2261 pencils

This is pretty lame. Sorry BBH. You're usually better than this.

Nike Diesel's picture
Nike Diesel
13339 pencils

Dull and nothing special. And two S' kissing is far from clever or new.

Wordfruit's picture
Wordfruit
1023 pencils

Some people said the app doesn't sound exciting -- maybe not, but it sounds like something that could work pretty well if it's well designed and promoted.

Lazarus's picture
Lazarus
1502 pencils

Not to the level of their tv spots, but it's passable.

johnieed99's picture
johnieed99
2 pencils

facebook is very intersting web site.i like it.

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