Axe: Xmaskisser Facebook App
BBH Asia Pacific have created the AXE Xmaskisser App, a simple FB app that allows guys to upload their photo under the mistletoe and send out a virtual kiss to their favourite girls. These girls are then invited to make his Christmas by uploading their photo and return the kiss.
Advertising Agency: BBH, Asia Pacific, Singapore
Executive Creative Director: Steve Elrick
Creative Director: Pete Callaghan
Copywriters: Dave Thackray, Rob Kleman
Art Director: Hoon Pin Kek
Producer: Amy Wong
Account Management: Rachel Kornafel
Production Company: Avantworks
9 Comments
that's cool. I like the use of social media, plus those 2 S's touching each other was clever.
agree with the above.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
It's not particularly smart, funny or entertaining in any way. Just more background noise in my opinion.
This sucks.
Yeah... as an interactive app, this is a tad dull.
Will Think for Salary
This is pretty lame. Sorry BBH. You're usually better than this.
Dull and nothing special. And two S' kissing is far from clever or new.
Some people said the app doesn't sound exciting -- maybe not, but it sounds like something that could work pretty well if it's well designed and promoted.
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Not to the level of their tv spots, but it's passable.