Axe: Shower-Navi

URL: http://www.axeeffect.jp/shower-navi

Promotional website for the new men's body soap from AXE. The campaign by Bascule, Inc/Robot Communications Japan delivers a mockumentary movie about the last "SUNSUKE (Bathhouse attendant)" in Japan, interactive movies that remove your twitter follower's accounts and wash them.

Production Company: Yama

Advertising Agency: Bascule, Inc / Robot communications, Japan

Published: 
January 2011

4 comments

luispiter's picture
luispiter
2756 pencils

nice... very nice

sirvan's picture
sirvan
29860 pencils

Very futuristic. But I couldn't figure out where the "twitter washing" one was. Sounds cool though.

+++

"I love some things, and don't love some other things."

Glut's picture
Glut
3937 pencils

And the twitter part?

morse's picture
morse
17008 pencils

Didn't understand much, but very futuristic indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

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