NewerOlder

Axe: Shazam TV-integration

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. Even though many advertisers have connected these two dots, not much has been realized so far in this area. For the first time, the penetration of mobile internet on the younger male target in Belgium reaches relevant numbers. Shazam is the application they use and like the most. Idea: Using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign. A first in Europe.

Advertising Agency: Mindshare, Belgium
Business Planning: Els Thielemans
TV-Buyer: Pieter Berger
Digital Director: Jean-Michel Depasse
Client Manager: Bert Callens
Published: 2012

2 comments

kleenex's picture
kleenex
37456 pencils

yes it worked.

Righteousone's picture
Righteousone
779 pencils

this is just a technique, there's no idea behind it.

Log in or register to post comments