Axe: Play, Boy!
Brief: And and Vh1 Ticket to Ride is having a competition where they will be sending two lucky boys on an all-expense paid trip to attend the Halloween Party in the PlayBoy Mansion
Insight: The first thing you do when you get your hands on a Playboy is to head straight to the centre spread.
Idea: Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion
Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob
Additional credits: Karthik CK, Girish Mehta, Pulkit Rangwani, Srikanth Mattihalli, Raghunath J, Tom Jose, Shirley D'Costa
Published: August 2011