Insight: The first thing you do when you get your hands on a Playboy is to head straight to the centre spread.
Digital advertisment created by 22feet, India for Axe, within the category: Health.
Idea: Get to the centre spread in the fastest time and you and a friend could be on your way to the Playboy Mansion
Advertising Agency: 22feet, India
Creative Director: Vinod Moolacherry
Art Directors: Deepu Sasikumar, Seema Parab
Copywriter: Brijesh Jacob
Additional credits: Karthik CK, Girish Mehta, Pulkit Rangwani, Srikanth Mattihalli, Raghunath J, Tom Jose, Shirley D'Costa
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