Axe: Multiple Girlfriends App

Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting

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raven's picture
204 pencils


sirvan's picture
29870 pencils

Will Facebook "officially" allow this to happen? In my experience they're very tight w/ marketers futzing w/ their core features.


"I love some things, and don't love some other things."

Tommy G.'s picture
Tommy G.
897 pencils

It would never happen.

esheigwapings's picture
48 pencils

This is smart! Very viral :) People, this is just an app. It's not messing around the real relationship status feature of Facebook since that'll never happen. says

atb2005's picture
13567 pencils

@Ben Dover

Read first, and then post. The person before you said it was an app. This page says it's an app. Visit the site, and you'd see it's an app.

Great job, Ogilvy!

Glut's picture
3947 pencils

That´s right @ ben dover

Ceballos's picture
625 pencils

This campaign is disgustingly sexist, like 90% of AXE campaigns.
Change or die!

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