Axe: Multiple Girlfriends App
Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting


9 Comments
ok.
Will Facebook "officially" allow this to happen? In my experience they're very tight w/ marketers futzing w/ their core features.
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"I love some things, and don't love some other things."
It would never happen.
This is smart! Very viral :) People, this is just an app. It's not messing around the real relationship status feature of Facebook since that'll never happen. says
If this never happened or will never happen, why is it here? Looks like another porn site.
@Ben Dover
Read first, and then post. The person before you said it was an app. This page says it's an app. Visit the site, and you'd see it's an app.
Great job, Ogilvy!
Maybe the message was not clear enough. Two others thought the same. I'm sure there are more. People don't read on the net... they scan, then post. Make it clear instantly; otherwise people are going to miss the message.
That´s right @ ben dover
This campaign is disgustingly sexist, like 90% of AXE campaigns.
Change or die!