Axe: Multiple Girlfriends App

Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director : Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer : Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting

8 comments

192 pencils

ravenFriday, May 20, 2011 - 17:57

ok.

29998 pencils

sirvanFriday, May 20, 2011 - 18:46

Will Facebook "officially" allow this to happen? In my experience they're very tight w/ marketers futzing w/ their core features.

+++

"I love some things, and don't love some other things."

909 pencils

Tommy G.Friday, May 20, 2011 - 20:41

It would never happen.

48 pencils

esheigwapingsSaturday, May 21, 2011 - 00:30

This is smart! Very viral :) People, this is just an app. It's not messing around the real relationship status feature of Facebook since that'll never happen. says

13639 pencils

atb2005Saturday, May 21, 2011 - 07:58

@Ben Dover

Read first, and then post. The person before you said it was an app. This page says it's an app. Visit the site, and you'd see it's an app.

Great job, Ogilvy!

4083 pencils

GlutMonday, May 23, 2011 - 10:45

That´s right @ ben dover

534 pencils

CeballosTuesday, May 31, 2011 - 07:48

This campaign is disgustingly sexist, like 90% of AXE campaigns.
Change or die!

9 pencils

Trek ManTuesday, September 18, 2012 - 11:37

Nice idea love it !

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