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Playing Axe: Emails
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Advertising Agency: Holics / Design-Factory, Hamburg, Germany
Creatives: Leif Abraham, Alexander Norvilas
Published: August 2007
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Comments
You just got the spam effect.
btw: does that even work with a spam-filter?
Try it yourself: www.knarre.com/axe
-_-
I dont know, doesn´t look very effective.
I hope someone post the Nike 10K campaign that was made here in Argentina two months ago, or the Quilmes one (beer brand) made like 5 months ago, those were awsome.
i think those mails will scared me... like a new type worm virus?
*yes ,it's true.
Yeah, might make me hate the brand for shit-ton of spam that would be littering my inbox.
Even if the younger target audience shouldn't be so embarrassed, I think this can't be legal in Germany (noone agrees on getting those letters... of course). My other problem: is it really good for the brand tp make some bad surprises?
Finally I tried this on http://www.knarre.com/axe_1/ but spam filters killed the joek