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Axe: Emails

Advertising Agency: Holics / Design-Factory, Hamburg, Germany
Creatives: Leif Abraham, Alexander Norvilas
Published: August 2007

8 comments

Wordnerd's picture
Wordnerd
6662 pencils

You just got the spam effect.
btw: does that even work with a spam-filter?

holics's picture
holics
2 pencils

Try it yourself: www.knarre.com/axe

julezs's picture
julezs
100 pencils

-_-

Tincho's picture
Tincho
1093 pencils

I dont know, doesn´t look very effective.

I hope someone post the Nike 10K campaign that was made here in Argentina two months ago, or the Quilmes one (beer brand) made like 5 months ago, those were awsome.

Richarddd's picture
Richarddd
22 pencils

i think those mails will scared me... like a new type worm virus?

*

circusfreakusa's picture
circusfreakusa
26 pencils

Yeah, might make me hate the brand for shit-ton of spam that would be littering my inbox.

chimie's picture
chimie
156 pencils

Even if the younger target audience shouldn't be so embarrassed, I think this can't be legal in Germany (noone agrees on getting those letters... of course). My other problem: is it really good for the brand tp make some bad surprises?

Finally I tried this on http://www.knarre.com/axe_1/ but spam filters killed the joek

pulchinela's picture
pulchinela
1060 pencils

ilikeit

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