Axe Dry: The Gamekillers

Check out the microsite:
This is part of a bigger campaign that included an MTV show and traditional advertising.

Advertising Agency: Bartle Bogle Hegarty, New York, USA
Agency Producers: Katherine Cheng, Michelle Massaro
Art Director: Jon Randazzo
Creative Director: William Gelner
Designers: Emil Lanne, Chris Berger
Photographer: Matthew Welch
Production Company: Radical Media
Copywriters: William Gelner