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Axe Dry: The Gamekillers

Axe Dry: The Gamekillers
Your rating: None Average: 8 (5 votes)

Check out the microsite: http://www.gamekillers.com/
This is part of a bigger campaign that included an MTV show and traditional advertising.

Advertising Agency: Bartle Bogle Hegarty, New York, USA
Agency Producers: Katherine Cheng, Michelle Massaro
Art Director: Jon Randazzo
Creative Director: William Gelner
Designers: Emil Lanne, Chris Berger
Photographer: Matthew Welch
Production Company: Radical Media
Copywriters: William Gelner

7 Comments

slim's picture 1047 pencils
slim | Tue, 2007-05-29 03:32

Advertising at it's best.

back2b's picture 193 pencils
back2b | Tue, 2007-05-29 09:27

"We go out as a group. We go home as a group."
Funny!

focus group's picture 148 pencils
focus group | Tue, 2007-05-29 10:56

The best campaign of the last year. Bravo, BBH NY!

Darrin Stephens's picture 242 pencils
Darrin Stephens | Tue, 2007-05-29 11:09

Oh my God. Finally a website worth visiting. These characters are so well thought out and so well written it's just ridiculous! Fantastic, funny, product-relevant writing.

AlphaHawk's picture 84 pencils
AlphaHawk | Tue, 2007-05-29 14:41

Yeah pretty much great. My roomate and I watched the TV show on MTV and only after 20 minutes did I sense this might be a commercially backed show. It was that good. I think they actually picked it for next fall's programming on MTV.

Mo's picture 648 pencils
Mo | Wed, 2007-05-30 19:05

This is sooooo awesome.

amey_gokarn's picture 20 pencils
amey_gokarn | Sun, 2007-08-19 13:36

Fucking awsum!!!

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