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Axe Dry: The Gamekillers
Check out the microsite: http://www.gamekillers.com/
This is part of a bigger campaign that included an MTV show and traditional advertising.
Advertising Agency: Bartle Bogle Hegarty, New York, USA
Agency Producers: Katherine Cheng, Michelle Massaro
Art Director: Jon Randazzo
Creative Director: William Gelner
Designers: Emil Lanne, Chris Berger
Photographer: Matthew Welch
Production Company: Radical Media
Copywriters: Amir Farhang, Matt Ian, Kash Sree, William Gelner
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Comments
Advertising at it's best.
"We go out as a group. We go home as a group."
Funny!
The best campaign of the last year. Bravo, BBH NY!
Oh my God. Finally a website worth visiting. These characters are so well thought out and so well written it's just ridiculous! Fantastic, funny, product-relevant writing.
Yeah pretty much great. My roomate and I watched the TV show on MTV and only after 20 minutes did I sense this might be a commercially backed show. It was that good. I think they actually picked it for next fall's programming on MTV.
This is sooooo awesome.
Fucking awsum!!!