Anarchy Calculator

November 2012
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Axe helps you find the hottest clubs. In order to promote the new AXE ANARCHY line, we imagined an app called Anarchy Calculator. The app works as a tool that counts the number of Foursquare check-ins made into a nightclub and provides the "Anarchy Level", a number based on the proportion of the men and women partying there. In a quick search, the user discovers places with high levels of attraction and ensures that his night will be awesome.

Art Director: Tomás Azoubel Lima
Copywriter: Alpho Gordon Ramsay

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DesignDine's picture
1313 Activity Scores

I just can't like all the AXE campaigns. The reason is above!


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