AXA: Running Together

Running Together, an app that allows you to participate in real time in Madrid's annual charity race “Put the brakes on” from anywhere in the world. AXA Insurance partnered with Ponle Freno to increase the number of participants that will join the race by creating the app Corremos Juntos (Running together). To promote the app, we travelled across Spain to find real stories told by real people who have been affected in some way by traffic accidents and will be running the race via the app. You can find these stories at

Advertising Agency: Leo Burnett Madrid, Spain
Creative Directors: Juan García-Escudero, Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Technical and Production team: Victor Moreno, Lara Ruiz, Álvaro Aparicio, Álvaro Queizan, Cristina Baixas

November 2012


kleenex's picture
40696 pencils

not bad.

SiempreEsSummer's picture
22 pencils

Well done.

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