Audi R8: Gone in 5 seconds

The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Case Study: https://www.youtube.com/watch?v=ABJYQhNW2f8

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editors: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz
Published: April 2013

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4 comments

Mark Zanghi's picture
Mark Zanghi
34 pencils

So simple and relevant to the media use. Love this!

Fula's picture
Fula
231 pencils

Done by DDB Spain few months ago

lucyset's picture
lucyset
238 pencils

Smart and with a good budget! Nicely done!

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