Audi Quattro: Sudden Motion Sensor Banner

You can try the banner out here.

The Audi Ski Jump movie is a legend. On the 30th anniversary of the quattro® technology we reinterpret the idea in a contemporary style: as an interactive web experience. The tools: Firefox 3.6 and the MacBook's Sudden Motion Sensor. The result: The first banner in the world with motion control. Or in other words: "Vorsprung durch Technik" (Advance through Technology).

Advertising Agency: Neue Digitale / Razorfish, Berlin, Germany
Creative Directors: René Lamberti, Fabian Roser
Concept/Copywriters: Alexander Ardelean, Mike Kotsch
Art Director/ Designer: Florian Uihlein
Interactive Designers: Jens Lembke, Florian Stumpe
Programmer: Pieter Snoeck
Technical Director: Paul Schmidt
Chief Creative Officer: Sven Küster
Account Manager: Kristina Klein, Dorte Lücker,
Strategische Planung: Alina Hückelkamp


shortafella's picture
1059 pencils

like it

Guest's picture

Okay so let's alienate 99% of the internet. Hooray!

Guest's picture

very cool, i feel it

Guest's picture

Nice experiment, well done! (because thats what it is meant to be?)
I think the target group wasnt that big, right? People with Mac Books and Motion Sensor... Cool.

Guest's picture

hungry for some awards, neue digitale? try something real for a change..

Draper's picture
183 pencils

Needs some time to load... But nice though...

Guest's picture


Guest's picture

So this is an ad that doesn't work for the majority of viewers, based on a 23-year-old TVC most people have never seen that wasn't all that interesting to begin with. Umm... No. (And I'm an Audi fan.)

Guest's picture

Nice. Even it is an award thing.

clayology com's picture
clayology com
247 pencils


Ads u create needs Attention!!

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