Gone in 5 seconds

April 2013
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The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Case Study:
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editors: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz

Comments (5)

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Highest Rated

chaitanyazx's picture
2 Activity Scores

Undoubtedly its one of the amazing runabouts of Audi. The R8 roadster has everything you want in a sport car. Before the commencement of LA Auto Show, its "Competition" variant was displayed.