Audi: Electricity Untamed, Storm

Audi has commissioned a set of three viral movies which depict a series of phenomenon captured by an amateur cameramen. Each of the events witnessed feature an ‘electrical incident’ and contain impressive stunts made to look realistic thanks to special effects by The Mill.

Advertising Agency: Venables, Bell & Partners, San Francisco, USA
Agency Producer: Mandi Holdorf
Production Company: MJZ
Director: Rocky Morton
Producer: Darrin Ball
Director of Photography: Storm – Jean Marc, Static/Mower – Julian Whatley
Editing Company: Beast
Editor: Doug Walker
Post Production: The Mill / Los Angeles
Producer: Ari Davis
Lead Flame Artist: Bill Higgins
Assistant Artists: Gavin Camp, Shane Zinkhon, Ben Perrott
CG Artist: Andy Nicolas

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Guest's picture

I can't imagine forwarding this. Okay, it has lightning and noise. But it is dull. It is not us that decides what 'goes' viral, it is the public. There is nothing in this to make it worth sending to a friend. Viral fail.

bluejay's picture
44 pencils

This is a so great campaign!

shahidali's picture
4063 pencils

idea is excellent. just thought that the idea is too good to be used in a viral campaign. may be, with a good post production and editing, it could be a teaser ad in the mainstream electronic media.


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