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Audi: Axle

Curves will no longer feel like curves. Quattro.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Assistant Creative Directors: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, Ricardo Pocci
Producer: Um Studio
Technology Director: João Lopes
Accounts: Alessandro Zanetti, Isabela Filippi
Approval: Paulo Kakinoff
Published: April 2011

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12 comments

morse's picture
morse
15439 pencils

It's really well done, but I actually like curves when driving.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
29870 pencils

The road needs to curve when you turn the wheel.

+++

"I love some things, and don't love some other things."

Wordnerd's picture
Wordnerd
6662 pencils

the the massage is twisted. They "Curves no longer feel like curves" but the idea says: "Curves don't look like curves." or "the steering doesn't work" ;)

atb2005's picture
atb2005
13567 pencils

I would like to see this on an actual website. Also, how do you stop it?

ivan's picture
ivan

This is just a mockup, but it was on a real website apparently. I don't know how to stop. :)

Ivan Raszl, admin of AotW

axeanne_123's picture
axeanne_123
23 pencils

high visual appeal but can't appreciate the driving experience

Kriativity's picture
Kriativity
418 pencils

wow man..

DBB's picture
DBB
1214 pencils

I'm with atb.. if its not on a real website then nothing here is cool.
if it is tough, Amazing job.

NataliaLima's picture
NataliaLima
1380 pencils

Very entertaining. Works for me

feyzuk's picture
feyzuk
10 pencils

well done!! BRAVO!:)

Vision_Vi's picture
Vision_Vi
104 pencils

it's weird

Temple's picture
Temple
9621 pencils

Excellent takeover.

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