Advertisement

Axle

Agency: 
Published/Aired: 
April 2011
Description: 

Digital advertisment created by BBDO, Brazil for Audi, within the category: Automotive.

Curves will no longer feel like curves. Quattro.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Assistant Creative Directors: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, Ricardo Pocci
Producer: Um Studio
Technology Director: João Lopes
Accounts: Alessandro Zanetti, Isabela Filippi
Approval: Paulo Kakinoff

Comments (12)

Log in or register to post comments

Highest Rated

Temple's picture
Temple
Activity Score 11337

Excellent takeover.

morse's picture
morse
Activity Score 17775

It's really well done, but I actually like curves when driving.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
Activity Score 29860

The road needs to curve when you turn the wheel.

+++

"I love some things, and don't love some other things."

Wordnerd's picture
Wordnerd
Activity Score 6692

the the massage is twisted. They "Curves no longer feel like curves" but the idea says: "Curves don't look like curves." or "the steering doesn't work" ;)

atb2005's picture
atb2005
Activity Score 13557

I would like to see this on an actual website. Also, how do you stop it?

ivan's picture
ivan

This is just a mockup, but it was on a real website apparently. I don't know how to stop. :)

axeanne_123's picture
axeanne_123
Activity Score 23

high visual appeal but can't appreciate the driving experience

Kriativity's picture
Kriativity
Activity Score 414

wow man..

DBB's picture
DBB
Activity Score 1216

I'm with atb.. if its not on a real website then nothing here is cool.
if it is tough, Amazing job.

NataliaLima's picture
NataliaLima
Activity Score 1380

Very entertaining. Works for me

feyzuk's picture
feyzuk
Activity Score 10

well done!! BRAVO!:)

Vision_Vi's picture
Vision_Vi
Activity Score 104

it's weird

Temple's picture
Temple
Activity Score 11337

Excellent takeover.

Advertisement