Audi Attitudes: Attention Test

And this is the URL of the experience: http://www.youtube.com/attitudes2012

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Fernando Alcazar
Project Leader: Silvia Carrascosa
Account Executive: Sara Alias
Programming: Francisco Hinojosa
Technical Direction: Emilio González
Digital Production: Psycle Interactive Limited
Visual Production: Utopic

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4 comments

15866 pencils

kleenexSaturday, September 8, 2012 - 15:25

not really seeing this.

548 pencils

venom_eliteMonday, September 10, 2012 - 01:12

Actually I saw all those things while the video was buffering and was wondering why the hell I couldn't click them.

823 pencils

mr.xMonday, September 10, 2012 - 04:57

I like it. Smart use of youtube. But what's the product, the benefit here? Does Audi have a product that increases attention or some kind of smart system built in their cars?

66 pencils

holylipstickThursday, September 13, 2012 - 04:38

boring

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