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Tasmanian Tigers

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Published/Aired: 
April 2011
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Description: 

To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr

Comments (3)

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Highest Rated

LeeHarvey's picture
LeeHarvey
3045 Activity Scores

The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.

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