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Tasmanian Tigers

Agency: 
Published/Aired: 
April 2011
Description: 

To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.

Digital advertisment created by Ogilvy, New Zealand for Auckland Zoo, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr

Comments (3)

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Highest Rated

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.

TommyO's picture
TommyO
Activity Score 1866

So-so.

YJ's picture
YJ
Activity Score 374

I like it.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.

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