Auckland Zoo Conservation Fund: Tasmanian Tigers

To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr