Auckland Zoo Conservation Fund: Tasmanian Tigers

To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr

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TommyO's picture
1866 pencils


YJ's picture
373 pencils

I like it.

LeeHarvey's picture
3045 pencils

The execution, nice as it is, kills the idea. Should have used some kind of realistic pics of the tiger to make it look real. Pity.

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