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Associação Cultural Videobrasil / Sesc: Escape Button

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche

Related videos by Shutterstock

6 comments

arthor's picture
arthor
515 pencils

a.k.a. stumbleupon, a 5 year old idea.

kleenex's picture
kleenex
25556 pencils

still not a bad idea.

Sweetapple's picture
Sweetapple
62 pencils

Seen arthor is right.

Hadrons's picture
Hadrons
5743 pencils

it is exactly like stumble upon, just with a nicer logo and design.
Still nice though.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture
kalpesh78
2580 pencils

plus stumbleupon gives you many more options... not just a few like this one.

ideas....30 minutes nahi toh free.

Glut's picture
Glut
3947 pencils

stumbleupon! next

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