Associação Cultural Videobrasil / Sesc: Escape Button
For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche
6 Comments
a.k.a. stumbleupon, a 5 year old idea.
still not a bad idea.
Seen arthor is right.
it is exactly like stumble upon, just with a nicer logo and design.
Still nice though.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
plus stumbleupon gives you many more options... not just a few like this one.
ideas....30 minutes nahi toh free.
stumbleupon! next