Asheville (N.C.) Convention & Visitors Bureau: FiveDayWeekend.org

Check out the promo site: http://FiveDayWeekend.org

With American overwork on the rise each year, scenic Asheville, N.C., decided to face a dramatic problem with a dramatic solution: Reverse the American workweek.

Advertising Agency: Luckie & Company, Birmingham, USA
Creative Director: Brad White
Art Director: David Adams
Copywriters: David Griner, Lee Gipson
Interactive developers: Eric Gray, Jonathon Theiss, Matt McCay, John Cook
Published: April 2007