Check out the promo site: http://FiveDayWeekend.org
With American overwork on the rise each year, scenic Asheville, N.C., decided to face a dramatic problem with a dramatic solution: Reverse the American workweek.
Advertising Agency: Luckie & Company, Birmingham, USA
Creative Director: Brad White
Art Director: David Adams
Copywriters: David Griner, Lee Gipson
Interactive developers: Eric Gray, Jonathon Theiss, Matt McCay, John Cook
Published: April 2007